The Power of Pause

Question of the Year (actually, two years in a row now)
“When will we get back to Normal?”

According to the United Nations, one of the reasons the pandemic is being prolonged is Misinformation.

Hence launched is the first global behavior-change campaign on misinformation: #PledgetoPause

By now we know that “COVID-19 is not just a health crisis, but a communications emergency as well.” But the good news is that you and I can help break the chain of this infodemic by simply pausing before we share.

Before we share, let’s pause to think: Who made it? What is the source? Where did it come from? Why are you sharing this? When was it published?

We may not know when we will get back to Normal.
But we certainly know How we will- Together.

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