Tech legend has it that this mandate issued by Jeff. B in 2002 served to form the backbone of Amazon in the modern web space. The lessons remain essential even today.
The operating architecture of an organization should mirror the technological architecture. Most orgs focus only on the latter while he 21st century digital firm should be architected ground up in software, data and AI.
The memo pushed for the API development paradigm in the corporate mindset and an improved approach to externalizing API functions. It pushed for a certain mindset.
It is not just about implementing technology. It is about instilling an “Tech X” thinking ground up. Be it API or AI.
Liji Thomas 
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